Express vs Pro Comparison

A detailed side-by-side breakdown of what's included in each package — from design and pages to SEO, content, and ongoing support.

Feature
Express
Express
AMP & Powered Services Pro
Pro
Pro
KEAP & Powered Services Pro

Express — At a Glance

50 BD
Launch Timeline
10–15
Pages

Pro — At a Glance

55 BD
Launch Timeline
25–30
Pages
Website Hosting & Performance
Hosting
Google Cloud Platform
Google Cloud Platform
Pages
10–15 pages
25–30 pages
AI-Enhanced Content
Included
Included
SSL, Backups & Uptime
Included
Included
Google Analytics 4
GA4 + Custom Goal Tracking
GA4 + Custom Goal Tracking
AI Chat
Included
Included
Staging Environment
Included
Included
Plugin / Theme Updates
Quarterly
Quarterly
Landing / Confirmation Pages
Included
Included
Social Marketing & Engagement
Multi-Network Posting
Included
  • Facebook, Instagram, LinkedIn, X, GBP
Included
  • Facebook, Instagram, LinkedIn, X, GBP
AI Post Generation
Text + Image Recommendations
Text + Image Recommendations
Content Calendar
Drag-and-drop
Drag-and-drop
Engagement Inbox
Comments & replies
Comments & replies
Monthly Post Schedule
Delivered for review
Delivered for review
Multi-Location Publishing
Included
Included
🤖 Conversation AI
AI Web Chat
Included
Included
CRM Lead Capture
Included
Included
Multilingual Support
Included
Included
Smart Human Handoff
Included
Included
Custom Knowledge Base
FAQs
FAQs
📣 Campaigns & Marketing Automation
Platform
Powered Services Pro
KEAP CRM Pro Exclusive
Email Automation
10,000 sends / month
  • AI campaign creation
  • Multi-step drip workflows
  • CRM contact segmentation
  • A/B testing
Unlimited via KEAP
  • Automated email campaigns & broadcast tools
  • Behavior-based automations (opens, clicks, tags)
  • Lead capture with automated follow-up
CRM & Contact Management
Basic segmentation
Full CRM Pro Exclusive
  • Custom fields & tagging
  • Pipeline management with deal stages
  • Automation triggers on pipeline movement
Sales Pipeline
Not included
Included via KEAP Pro Exclusive
  • Deal stages with automation triggers
  • Appointment booking & follow-up automations
Campaign Analytics
Opens, clicks, conversions
Email performance + pipeline activity
📍 Google Business Profile Optimization
GBP Listings
1 claimed & verified listing
1 claimed & verified listing
Monthly GBP Post
1 service-based post / month
1 service-based post / month
Category & Service Optimization
Included
Included
Keyword Optimization
Included
Included
Monthly Insights Reports
Included
Included
Business Listings Management
Directory Sync
40+ directories
40+ directories
NAP Data Sync
Name, address, phone
Name, address, phone
Error & Duplicate Management
Real-time protection
Real-time protection
SEO
Local SEO
Included
  • AI keyword suggestions
  • Geo-grid visibility mapping
  • Competitive ranking comparison
  • Google Insights integration
Included
  • AI keyword suggestions
  • Geo-grid visibility mapping
  • Competitive ranking comparison
  • Google Insights integration
Ongoing SEO — Standard
Single location
Not included
Included Pro Exclusive
SEO Standard: 1 AI GEO-SEO blog/mo · 10 backlinks/mo · 5 onsite SEO pages/mo · 10 target keywords · Technical SEO · Monthly report
Ongoing SEO — Plus
Multiple locations
Not included
Included Pro Exclusive
SEO Plus: 2 AI GEO-SEO blogs/mo · 15 backlinks/mo · 10 onsite SEO pages/mo · 20 target keywords · Multi-location scaling · Technical SEO · Monthly report
Reputation & Reviews Management
Review Aggregation
30+ sources
30+ sources
AI-Assisted Replies
Included
Included
Review Request Campaigns
Included
Included
Sentiment & Competitor Analysis
Included
Included
Analytics & Reporting
GA4 Setup
Custom goal tracking
Custom goal tracking
Monthly Executive Reports
Included
Included
Real-Time Dashboard
Campaign, SEO & reputation metrics
Campaign, SEO, reputation + pipeline metrics
Advanced SEO Reporting
Not included
Included Pro Exclusive
  • Advanced reporting dashboards via SEO Standard / Plus
Revision & Launch Process
Revision Rounds
1 round
2 rounds
Feedback Window
5 business days
Round 1: 5 BD  ·  Round 2: 3 BD
Feedback Tool
BugHerd
BugHerd
Launch Timeline
50 business days
55 business days