A phased, month-by-month look at what happens after your Express or Pro website goes live — mapped to the same timeline you see in your SEO Consultation Report.
A fast-launch digital foundation. The SEO goal is visibility, credibility, and lead capture, built in from day one and fully managed for you.
Everything in Express, plus active ongoing SEO: Monthly SEO Blogs, backlinks, page optimization, and competitive tracking. Two tiers — SEO Standard (single location) and SEO Plus (multiple locations).
Month 1 — Launch Foundation
Your SEO Consultation Report captures everything in this phase: the baseline audit, competitor scan, keyword targets, and the plan we execute against.
Days 0–14 — Go-Live & Setup
- 10–15 page WordPress site live on Google Cloud, with MSP service pages, clean on-page structure, and metadata set at launch
- GA4 installed and tracking from day one
- AI web chat activated for lead capture
- Google Business Profile claimed, verified, and optimized (categories, services, descriptions), with business info matched to the website (NAP consistency)
- 25–30 page WordPress site with landing pages, service pages, and a staging environment
- GA4 and Google Search Console integrated at launch
- Technical SEO audit completed before go-live
- Baseline keyword rankings established for benchmarking — the starting point documented in your SEO Consultation Report
- Competitor analysis (strengths, gaps, and opportunities) and Bing Places set up
Days 15–30 — Foundation Build-Out
- Business info synced across 40+ directories; duplicate or conflicting listings corrected to establish NAP consistency across the web
- Core service and local keywords loaded into local rank tracking, with pages aligned to search intent
- On-page text and metadata optimized on core pages
- Technical SEO implemented (speed, mobile, crawlability)
- Month-1 review call scheduled
Google must crawl and index your site — and trust your listings — before rankings move. This phase lays the technical groundwork and starts the relevance clock.
Month 2 — Indexing & Early Visibility
- Pages fully indexed in Search Console
- Local keyword visibility begins to appear
- Google Business Profile generates early impressions and map actions
- Directory listings build domain trust
- Monthly SEO Blogs — geo-enhanced for your local market and target keywords (up to 800 words each) SEO Standard: 1 blog/month targeting single-location keywords SEO Plus: 2 blogs/month with local, regional, and expanded-coverage intent
- Continuous page optimization — core pages kept fresh and conversion-focused, 2 primary keywords per page SEO Standard: 5 pages/month SEO Plus: 10 pages/month
- Technical SEO & site health — monthly crawlability, page speed, and mobile checks; Search Console errors monitored and cleared (applied equally to Standard and Plus)
- First SEO Report delivered, reviewing keyword tracking and early performance
Months 3–4 — Authority & Momentum
- Local SEO signals grow more consistent
- Google Business Profile visibility becomes more predictable month over month
- AI chat and automation capture inbound traffic
- Baseline inbound leads begin arriving from organic search
- Strategic backlink building begins and continues monthly to grow domain authority SEO Standard: 10 backlinks/month SEO Plus: 15 backlinks/month
- Monthly SEO Blogs and page optimization cadence sustained
- SEO Report reviewed each month — keywords, clicks, impressions, GA4 users/sessions, top pages, and referral sources
Fresh indexed content and monthly backlinks are among Google’s strongest ranking signals — their impact compounds over time.
Months 5–6 — Stability & Baseline Growth
- A reliable local foundation is in place — steady visibility rather than aggressive ranking competition
- For competitive SEO growth, the path forward is Pro
- Backlink cadence continues; content and technical iterations keep pages sharp
- Quarterly strategy review (every 90 days): Underperforming keywords replaced; competitive research refreshed Website performance tune-ups applied Strategy adjusted to algorithm and market shifts
- SEO Standard: 10 keywords refreshed and re-benchmarked
- SEO Plus: 20 keywords across locations, with regional dashboards
Months 6–12 — Sustained Optimization
- Monthly optimization and reporting continue on a steady cadence
- Monthly SEO Blogs and steady backlinking maintained
- Ongoing page and technical optimization
- Expansion into new services or service areas as scoped
- Quarterly strategy reviews keep targets aligned to performance
What We Track & Report
Everything is delivered in your monthly SEO Report.
- GA4 — traffic, sessions, goal completions
- Google Business Profile insights — calls, clicks, direction requests
- Listing health — sync status across directories
- Review volume and reputation score
- Keyword ranking movement across all tracked terms
- Traffic, sessions, and engagement trends via GA4
- Monthly SEO Blogs performance and indexed page count
- Backlink growth and domain authority trends
- Competitive benchmarking against local peers
- SEO Plus adds: regional reporting per location
Ready to compete? Express builds the foundation. Pro turns it into an active growth engine — with Monthly SEO Blogs, backlinks, and competitive strategy that compounds over time. Single location? Start with SEO Standard. Multiple locations? SEO Plus scales with you.